Collection: Breathe - Part 1.

'Breathe'.

Breathe is a reflective collection that stemmed from the death of my Father in 2022. I was privileged to be upstanding while he took his last breath. I often question the meaning of life and our place in this world and this body of work is about finding light in the dark and the laughs to go with it.

As a climate activist I believe the earth is extremely polluted and is effectively damaging the air we breathe. How do we move forward in this world while also still creating new art in fashion, music and so on without polluting it further?

Leading me to design a collection that is highly symbolic using research images of 100% sustainable galleries in Shanghai to draw from and then look at a multi faced approach to sustainable fashion.

This is where our collaboration with 88Vintage came into play and tells a story of connection between music and fashion. Without music there is nothing and all of my collections have their own playlist or handful of tunes that are on repeat when I am creating a body of work.

This clothing represents an ever changing evolving creative space and the journey that all creatives go on to create something from nothing. The 88 Vintage pieces have been completely reworked and redesigned to Breathe new life and luxury into them.

For the rest of our AW 2024 collection, I looked to the aran jumper for inspiration, a nod to the past and wanted to transform it for the future. I selected vintage aran menswear and recut into a contemporary style, knitted and dyed them for the female form. Our Puffa jackets are form fitting and made from 100% REcycled polyester. Our hoodies are a relaxed cut, heavy weight and perfectly formed, made from 100% organic cotton. 

At YAWUW - we are dedicated to leaving a positive impact on our environment, help you lead a sustainable lifestyle and look good doing it. 

I hope you love this collection. Thank you for reading. 

Angela O’Donnell
Founder and Head of Design at YAWUW