YAWUW is an acronym for YOU ARE WHAT U WEAR.

We are dedicated to leaving a positive impact on our environment, help you lead a sustainable lifestyle and look good doing it. All our products are ethically produced and certified and made from 100% recycled or organic materials.

  • Textiles

    We are committed to only developing products that are made from 100% recycled materials or of an organic origin.

    Our capsule collection is made from organic cotton, recycled polyester and recycled wool, but what does this mean for you and the environment!?

    Learn more 
  • Environmental projects and goals

    We started this journey because we wanted to create a positive impact on our environment, both at home in Ireland and abroad. 

    We have two main environmental projects and goals for 2022/23: 

    1. Prevent 1,000,000 million metres off wool from entering our landfills by the end of 2023. We will achieve this by intercepting the wool that was en route to a landfill and redevelop it into our 100% Recycled Wool Throws, creating a truly unique piece. The production of each throw uses 1,640 metres of wool.

    2. Plant an estimated 2,000 trees on Irish soil to help restore the native forest in the South Kerry area, half of it was sadly burnt in 2021.

    Learn more 
  • Ethical Production

    Ethical production

    As designers who have worked in the industry for many decades, this was an absolute key priority for us. 

    Our suppliers are Fair Wear certified, GOTS certified and PETA vegan approved. 

    We have visited a handful of our suppliers in person and hope to visit the remaining few in 2022. 

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